Videos
2025 Compassion Campaign – Build A Home
When launching a new sponsorship tier for the 2025 Compassion Campaign, we knew it needed more than a slide on a screen—it needed personality.
The Build A Home Sponsorship invited partners to decorate and paint Lending Libraries destined for future affordable housing communities. To introduce the concept, we created a parody-style video inspired by The Office, written and directed in-house by CoverlyPro and starring the four participating sponsors.
Debuted live at the event, the video brought humor, relatability, and energy to the program while clearly communicating the purpose behind the activation. Its success helped cement Build A Home as a returning sponsorship for the following year due to overwhelming sponsor enthusiasm and continued community need.