Nonprofit – Appeal Program
Cancer Support Community Greater San Gabriel Valley
Business Challenge
CSC sought marketing leadership to enhance their Bi-Annual Appeals Program mailers, aiming for more professional design and messaging with greater impact.
How We Helped
CoverlyPro led this turnkey project—from identifying programs to spotlight, to crafting impactful call-to-action messaging, to designing the complete mailer. We managed the entire database and coordinated with both the print and mail houses.
Results
For it’s Summer Appeal, the client initially considered $30K an achievable goal. Based on our strategic recommendation to align with their 35th anniversary, we proposed a $35K target, which they surpassed more than 30 days ahead of schedule. The Year-End Appeal also exceeded expectations, outperforming projections and surpassing its revenue goal by 35%.
What They Are Saying
“CoverlyPro’s professionalism, creativity, and dedication make them an exceptional partner – their team is second to none. We highly recommend their services to any organization looking to strengthen their marketing and communication efforts.”