Nonprofit
Cancer Support Community – Greater San Gabriel Valley
Business
Cancer Support Community Greater San Gabriel Valley is a safe space for all who are impacted by cancer to connect, share knowledge, and embrace hope. The nonprofit walks alongside its participants and their medical team providing evidence-based knowledge and professionally led psychosocial emotional support and activities as a proven method to enhance medical outcomes. CSC welcomes patients, caregivers, survivors, families, and those experiencing loss with kindness and understanding, ensuring that its community-funded programs, activities, and services are provided to all, at no cost.
How We’re Helping
After CSC moved from Pasadena to Sierra Madre, CoverlyPro stepped in to create brand messaging and a 65+ page, 18-month Marketing Plan, to appropriately position the nonprofit in its larger market serving the entire San Gabriel Valley. Upon completion of these projects, CoverlyPro stayed on to implement many of the strategies it helped to develop. Currently CoverlyPro leads all media placement and PR, while creating CSC’s branded presence through template designs of eNewsletters, Weekly eBlasts, brochures, postcards, display boards, and more.
The Results
Within the first three months of implementing the strategies developed within the CoverlyPro-written Marketing Plan, CSC is now:
- All Educational Workshops are now at capacity.
- 62% of Support Groups with availability are now full.
- 47% increase in referrals from previous quarter.