Public Transportation
Gold Coast Transit District
Business Challenge
Gold Coast Transit District (GCTD) provides fixed-route and paratransit services in Ventura, Oxnard, Port Hueneme and Ojai, providing over 2 million annual boardings.
GCTD sought marketing leadership and support, to lead their social media and bus advertising sales program.
How We’re Helping
CoverlyPro works with GCTD to provide various services, including:
- Advertising Sales – Manage sales program. Increased sales from an average of 42% booked space to 60%.
- Social Media Management
- Marketing Programs – Develop and implement marketing strategies for newly launched products and services – TokenTransit™, Stand Up 4 Transportation™, Holiday Bus, Homeland Security’s “If you SEE something, SAY something” campaign, etc…
Results
Through a continuous and vibrant social media program, reach over 45,000 quarterly and gaining an average of 200 combined platform followers each quarter.
Book and sell more than $300K in advertising space annually.