Public Transportation
Gold Coast Transit District
Business Challenge
Gold Coast Transit District (GCTD) provides fixed-route and paratransit services in Ventura, Oxnard, Port Hueneme and Ojai, providing over 2 million annual boardings.
GCTD sought marketing leadership and support, to lead their social media and bus advertising sales program.
How We Helped
CoverlyPro worked with GCTD for nearly a decade providing various services, including:
- Advertising Sales – Managed sales program. Increased sales from an average of 42% booked space to 60%.
- Social Media Strategic Management
- Marketing Programs – Developed and implemented marketing strategies for newly launched products and services – TokenTransit™, Stand Up 4 Transportation™, Holiday Bus, Homeland Security’s “If you SEE something, SAY something” campaign, etc…
Results
Through a continuous and vibrant social media program, reached over 45,000 viewers quarterly, gaining an average of 200 combined platform followers quarterly.
Booked and sold more than $300K in advertising space annually for nine+ years.