Housing
Habitat for Humanity of Ventura County
Business Challenge
Habitat Ventura County sought a full-service marketing firm to provide strategic marketing leadership and support including leading its Annual Appeals Program with nine mail drops throughout the year.
How We’re Helping
CoverlyPro provides turnkey marketing services leading social media, press relations, and website management, working directly with both the Chief Development Officer and Marketing Manager. Our Direct Mail Appeal Program services include strategic message development, copywriting, design, printing, and direct mail oversight.
Results
- Across five social media platforms, realized over 1300% increase in impressions and 1700% increase in impressions. Audience engagement grew by over 350%
- Increased early fundraising returns by 75% from the first two direct mail appeals compared to the same period last year.
- Over $12K in local VC press coverage within first four months
What They Are Saying
“We are very grateful for your organization and each person on this staff that is collaborating with us to push our mission forward.” 🙌