Nonprofit
Housing Trust Fund VC Compassion Campaign
Business Challenge
In 2020, due to Covid, Housing Trust Fund Ventura County was faced with canceling their annual fundraiser or finding a way to interest donors without gathering for an event.
How We’re Helping
Under the creative leadership of CoverlyPro, Housing Trust Fund VC held one of the first virtual fundraiser events in the region. Since 2020, Coverly Pro has produced eight Compassion Campaign fundraisers for Housing Trust Fund VC – two virtually and five in-person, now re-imagined as a unique guest immersive experience.
Results
2023 Compassion Campaign
- Came in 6% under event expense budget and 37% less than 2022 event expense budget.
- Hosted over 150 registered guests and 34 sponsors.
- Successfully secured three “exhibit sponsors” equating to an additional $15,000 sponsor dollars that may not have otherwise been attained.
- Obtained over $5,000 in free press coverage.
- Historical fundraising record achieved, surpassing the 2022 record-setting year by 20%, and surpassing 2020 by more than 150%.
2024 & 2025 Compassion Campaigns
- Continued upward fundraising trajectory, surpassing previous historical records – 26% revenue growth from 2023 to 2024 and 36% from 2024 to 2025.
- Since creating the nonprofit’s signature “Compassion Campaign” event in 2020, have increased
- Historical fundraising record achieved, surpassing the 2022 record-setting year by 20%, and surpassing 2020 by more than 150%.
What They Said
“Housing Trust Fund Ventura County could not have dreamt of our Everyone Deserves a Home Compassion Campaign, let alone pull it off amidst COVID-19 without CoverlyPro’s amazing team. You all are the shining light in a time that could have been dark, scary, and without hope. Your dedication and tiring schedule has been seen and valued.”
– Linda Braunschweiger
CEO, Housing Trust Fund Ventura County