Nonprofit
Housing Trust Fund Ventura County
Business Challenge
When HTFVC needed to refresh their brand messaging and logo, they identified CoverlyPro as the right team to deliver.
How We’re Helping
What started as a branding project became a website refresh to introduce the new brand and soon developed into a great partnership that now includes turnkey marketing services from social media to press relations to media placement and annual event planning and coordination and more.
Results
- From 2021 to 2022, CoverlyPro grew social followers by over 50%, receiving 211,000 unique views.
- Launched HTFVC on Instagram, which now has 742 followers. Have seen an average 56% follower increase in the last two years and 400% growth in account reach for all of 2022.
- In 2022, Coverly Pro garnered $38,775 in free media exposure for the year, a 13% increase from the year prior.
What They Said
“We truly value all that the CoverlyPro team brings to our organization from branding, advertising, creative marketing, website management and design, social media expertise, event coordination, and creative fundraising. CoverlyPro is part of the Housing Trust Fund Ventura County family and their expertise is making a significant contribution to our growth.”
– Linda Braunschweiger
CEO, Housing Trust Fund Ventura County