Professional Services | Nonprofit
NAWBO-VC
Business Challenge
The local Ventura County chapter of NAWBO is committed to strengthening the wealth creating capacity of its members while promoting economic development within the entrepreneurial Ventura County community.
The chapter was challenged with maintaining its marketing presence and sought solutions from its Board and members.
How We Helped
CoverlyPro’s CEO, Lynnette Coverly joined the Board and provided marketing leadership and hands-on implementation for several years, both as a volunteer and later as a service provider. Services included:
- Website – Cleaned up site that had been neglected for some time. Added user-friendly elements and maintained for over two years.
- Monthly eNewsletters – Designed, wrote, distributed for over two years.
- Social Media – Developed, managed, and implemented social media strategy.
- BRAVO Awards – Led all marketing and public relations for annual signature event from 2014-2016.
- BRAVO Awards 2019 – Chaired and produced the 2019 awards luncheon, securing a record setting 40+ nominations and bringing in historical high fundraising dollars.
Results
Bravo Awards 2019 achieved a net gain in fundraising dollars, positioning it as a true fundraiser on behalf of the nonprofit for the first time in years.