Community | Education | Nonprofit
Summerfest
Business Challenge
Summerfest is a community celebration of healthy living, presented by Ventura Education Partnership (VEP) and the Ventura Unified School District in alliance with the City of Ventura. Produced by a committee of volunteers and VUSD staff, it became clear that the festival would benefit from professional marketing and PR services.
How We Helped
Coverly Professional Services provided the following marketing strategies for Summerfest from 2013-2017:
- Public Relations – press releases and development of guest column and Op-Ed pieces in local newspapers.
- Social Media Strategic Management
- Design – Creatively developed/updated all marketing resources including advertisements, t-shirts and giveaway items.
- Star Athletes Selfie Station – Developed idea to bring local Ventura County athletes who are now collegiate, semi-pro and professional athletes to Summerfest as a way to draw attention increase media exposure, and boost attendance.
What They Said
“Coverly Professional Services has dramatically expanded our reach to bring visitors to our annual Summerfest event. Her technology savvy and understanding of the market has made the event more popular than ever. Lynnette has strong communication skills and a clear understanding of our needs. It has been a privilege to work with her.”
– Nancy Maxson
Coordinator, Health Services Programs and Summerfest
Ventura Unified School District