Education
Ventura Charter School of Arts & Global Education
Business Challenge
Ventura Charter School is a tuition-free public school serving over 450 students from Kindergarten through Eighth grade.
Facing declining enrollment after the Covid Pandemic, the school decided to enlist marketing services to bring added visibility to VCS.
How We’re Helping
CoverlyPro leads the school’s marketing and PR efforts providing strategic marketing ideas and support through social media management and press relations. In 2023, the team crafted a “Celebraulio Day” to recognize a beloved staff member, Braulio. Coverage included being included in the highly popular, nationally-recognized “Dude Be Nice” social channels.
The Results
- CoverlyPro has secured over $10,000 in earned media through its local press relations efforts, including securing an Op-Ed in the local newspaper.
- A 3-month Google Ad campaign to increase school tour reservations during school enrollment period, netted 22K+ impressions that resulted in fully booked tours.
- Social campaigns over 6 months resulted in 50% follower growth across all channels and doubled reach on Instagram.