Housing
Ventura Housing (formerly Housing Authority of the City of San Buenaventura – HACSB)
Business Challenge
HACSB needed a new brand name and identity to reflect its evolving agency under new leadership, along with strategic guidance to develop and implement effective branding and marketing initiatives.
How We’re Helping
CoverlyPro began by creating the new brand identity for HACSB, including a new name, color palette, and logo. Now Ventura Housing, the agency continues its partnership with CoverlyPro, which developed a full brand launch and marketing plan. Our turnkey services span strategy development, social media, PR, email campaigns, and website management. We also collaboratively led the agency’s website launch, including drafting the scope of work and guiding the developer.
Results
- Social Media Performance: Delivered a social media strategy across four platforms, driving a 1,000% increase in reach and an 800% increase in impressions, while boosting audience engagement by over 1,100%.
- Event Production: Successfully produced the State of Ventura Housing breakfast to launch the new brand, attracting a sold-out audience of nearly 200 attendees and exceeding fundraising goals by 200%.
- Press Coverage: Secured more than $75K in earned media coverage within seven months, enhancing brand visibility and stakeholder engagement.